The best marketing material a shop has is the work it did this week, and it is sitting in a technician's camera roll.
Job photos are already on the ticket. A post can be built straight from them, so the lifted truck that left on Thursday becomes Friday's post without anyone hunting for the pictures.
Write once and publish to Facebook and Instagram together, or tailor the wording per platform. Schedule ahead so the quiet weeks still get posted in.
Coupons and promotions are tracked against redemptions, so a campaign can be judged on what it brought in rather than on how it felt.

Try it on your own work
Two weeks, everything switched on, no card. Put a real job through it and see whether the numbers come out the way you expect.
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